ListGuru blog
Field notes on finding and reaching the right people
Practical writing on prospecting, deliverability and outbound — no fluff, no growth-hacking folklore.
AI people search vs. filter-based prospecting: what actually changes
Filters match job titles. AI people search reads profiles, posts and code to answer the question you actually asked. Here's the practical difference for building a pipeline.
July 22, 2026 · 6 min read
The practical guide to email verification (and why bounce rate is a symptom)
Catch-all domains, SEGs, and disposable addresses quietly wreck deliverability. Here's how verification actually works and how to read the verdicts.
July 20, 2026 · 7 min read
OutboundCold email that gets replies: structure over cleverness
Reply rates don't come from clever subject lines. They come from relevance, brevity, and a single easy ask. A field guide with the structure that works.
July 18, 2026 · 5 min read
ProspectingA LinkedIn prospecting workflow that doesn't burn your account
Connection-request spam is dead and so are the accounts that relied on it. Here's a browse-qualify-reach workflow that compounds instead of getting throttled.
July 15, 2026 · 6 min read
DataYour CRM is rotting: a maintenance plan for B2B contact data
B2B contact data decays fast — people change jobs, domains die, titles shift. A practical enrichment cadence that keeps your lists sendable.
July 12, 2026 · 6 min read
RecruitingRecruiting outreach that candidates answer
Great candidates ignore recruiter spam for the same reason buyers ignore cold pitches: it's generic. What changes when you write to the person, not the resume.
July 8, 2026 · 5 min read
MarketingUTM tracking without the mess: a naming convention that survives the quarter
UTMs are free attribution — until inconsistent naming turns your analytics into soup. A minimal convention and the discipline to keep it.
July 5, 2026 · 5 min read